• On the whole, Murder 2 will definitely do above-average business, thanks to the popularity of brand ‘Murder’ and, therefore, the bumper initial value. It doesn’t have too much to offer in terms of entertainment as it is a dark film but its plus points are the abundant sex scenes and the good music. Its reasonable budget on the one hand, and wonderful recovery from sale of its satellite, music and worldwide theatrical rights on the other have ensured that the producers have made a handsome profit before release. The all-world distributor (Ponty Chadha) and the distributors to whom they’ve sold the individual territorial rights will also make good profits.

  • On the whole, Ready has taken a flying start from North to South and East to West and, in addition, it has masala to keep the masses and the family audiences entertained and happy.

  • On the whole, low-budget Ragini MMS will be loved by the youngsters for both, the sex quotient and the horror element. It will prove to be a good earning proposition for all concerned, the producers already having made a comfortable profit by selling its territorial and other rights.

  • On the whole, Tanu Weds Manu is a family entertainer which will hit the bull’s eye. It may be a slow starter but it will pick up phenomenally by positive word of mouth and ultimately go on to become a hit.

  • On the whole, Dil Toh Baccha Hai Ji is an enjoyable entertainer. It leaves a smile on the viewer’s face and that is its biggest victory. The youth will love it and a section may even repeat it. Its business is expected to be the best in the big cities and the multiplexes. The producers have already made a profit by selling the various rights, and given the merits, the distributors will also make comfortable profits.

  • Dabangg may be a routine subject but its other plus points will ensure that it proves a runaway hit from North to South and East to West. It will be loved by the masses and classes, the young and the old, the girls and the boys, the men and the women. Business in single-screen cinemas will be historic, of course, but collections in multiplexes will also be outstanding. This one will click in big, medium and small centres, with the Eid festival and the heavy anticipation only adding to the business.

  • I Hate Luv Storys is a good, entertaining fare for the city youth and the multiplex audience. Although it doesn’t have much for the smaller centres (where even the English title may prove to be a setback), it will emerge to be a plus fare on the strength of its business in the cities and its revenues from sources other than theatrical.

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