Badmaash Company is contemporary in that the protagonist is shown in grey shades instead of the stark moralistic caricatures that were shown in movies made in 90s. Most people of this generation will be able to identify with the clash of attitudes with the earlier generation, the burning ambition and quest for fame, power and money, the disillusionment and even the peace that the characters make with each other and their choices.

Despite the multiple issues that Badmaash Company seeks to address, it is quite light and easy to watch. Real-life witticisms like ethnic jokes, pop feminism and friendly banter (digs at movie stardom dreams) keep us grinning as the story unfolds.