The background score and cinematography are impressive but dialogues are cringe-worthy and sound like rejected drafts from a Paul Coelho book. After Earth looks like a Smith family portrait that’s gone horribly wrong.

Watch Ishkq if you are a die-hard PZ fan. Otherwise rent the Ethan Hawke, Julie Delpy starrer Before Sunrise and experience the true essence of an European setting for a romantic film.

Like a stand up act that falls flat if the jokes are rehashed over a period of time, the film too seems to have overstayed its fame time and got into a rut.

I Don’t Luv U is a futile exercise in using a MMS controversy as a tool to lure the audience into watching a half baked script, some cringe worthy scenes and performances that look like an audition gone bad.

The first half is strong, but the climax and focus on the family ties and relationship dilutes the hardcore gangster flick that it set out to be.

The length and pace of the second half make watching the film a tedious experience. Yes, it is stylish and there is colour and shimmer in every frame, but as the end credits roll all that you remember are Jay-Z and Lana Del Rey’s melodic verses. And that doesn’t bode too well for the film’s reputation.

There is something innocent and vulnerable about Gippi that touches a chord, but it is the unnecessary mix and match of clichéd moments and mundane dialogues that prevents the film from rising above the ordinary.

Coming from a director who claims to represent majority of the country’s audience and hascarved a niche for himself through TV shows, Himmatwala is a sorry excuse for a film.

Don’t be fooled by this simplistic story. The screenplay springs up a major surprise in the second half when every thing you watched and believed in is rubbished off.

Predictability seeps in early on in the film. There is nothing that is new or hasn’t been done before. In an age where every animation film breaks a new ground, Zambezia looks a bit old and dated.