The Boss Baby should make for a pretty good family outing on a scorching afternoon.

Give it a shot, the storytelling isn’t strong enough to make you weep like a baby, but it will occasionally make you giggle like one.

The desperation to find hooks for all age groups is visible in the entreaty that involves an old school look, action sequences themed on ‘S.W.A.T’ and other ’70s TV shows and a weird nod to Tolkein’s Gandalf. The visual style is fun but it’s not enough to spell entertainment. Baldwin gives it his all through his badass voicing but its benefits are lost in the unexciting extended outlay of rivalry and vengeance. So, cute is not always what you make of it!

There’s not enough heart in the film as much as, say, the equally weird ‘Cloudy With a Chance of Meatballs’ but it’s a more memorable animation movie than Dreamworks’ last few films.

The film is a light entertainer that will wow children and adults alike.