Pernia Qureshi is one of India's leading style icons & fashion entrepreneurs. She has worked as a stylist with Harper's Bazaar, Elle, and Conde Nast in New York and New Delhi. She has also ventured into designing costumes for Bollywood stars, namely the film Aisha. She created & launched Pernia's Pop-Up Shop, India's first true fashion website that showcases over a 100 designers, and is available to the global clientele. Her book, Be Stylish with Pernia Qureshi, was published by Random House Publishers in 2013.
