The plot is like a pack of cards stacked one above the other; a slight hint of a gentle breeze and it blows away.

At the end of the movie, you wonder why you did not walk out within the first 20 minutes.

As banally as the story above is narrated (read review written), so is the movie. Ridiculous. I guess, some producers have found a shortcut to spending money!

This film does not have the chutzpah of a ROCKSTAR; neither does it have the simplicity of ROCKET SINGH: SALESMAN OF THE YEAR or WAKE UP SID. In short, Ranbir fans will be disappointed.

At the heart of I DON’T LUV U lies a very relevant issue. But sadly, that’s left for too late by which time you have been treated to some rather raw, amateurish scenes

There’s not much to savor except the brilliance of Nawazuddin Siddiqui. If only for his performance and a brief cameo in the same frame by Sadashiv Amrapurkar, you will not mind walking in.

You cozy yourself in the chair, expecting to be entertained. And that is exactly what Sajid does and manages to maintain the momentum throughout the first half. But what really brings all his hard work apart is his eagerness to throw more twists and turns into the already well-twisted plot.

There should have been statutory warning at the start of this film, just like they have on cigarette packets and which is now mandatory before the screening of every film in a theatre.

For a thought, the plot looks good on paper, but Kataria tries to interject too many characters and situations and in the bargain loses his hold.

The film is loud, dramatic and over-the-top. It is designed especially for the festive holiday crowd. It is also a calculated business move with an eye on the business module of film-making. At the end of the day, the moolah that is raked in will be the deciding factor, not the ratings given by the critics!

RUSH had the potential to be a decent flick but too many gaping holes in the script let the plot down at crucial stages.