In sum, ‘I Hate Luv Storys’ is pleasant but flaccid fare.

I Hate Luv Storys relies entirely on Imran Khan’s genetic code and it almost succeeds. Please understand, it’s no small feat to make a romantic comedy. You have to marry a self-mocking tone with a sensibility that believes in pink hearts, cuddly toys and cute-as-a-button clothes.

The most novel part of I HATE LUV STORYS is its interesting title and cast. But that’s just about it.