What could’ve been a sweet, simple love story turns into a confused film that never justifies its spirited title.

Ironically, it’s the songs of the film which stand out much more than the script, narrative, drama and performances.

This film actually has a darn good script, if you could excuse the hero for a bit. Just a bit. But how can you? We love you Himace. “Like mango, oh ho, like mango…”

Though the film shows remarkable restraint in certain scenes, it is over-dramatic in others, which kills the flow. The musical interludes, fairly relevant for once, are too many.

On the whole, Damadamm! Is a dull fare which won’t do well at the box-office.

On the whole, DAMADAMM isn’t bad, but it isn’t great either. Though it has a hit score to its credit and some endearing moments, it will have to rely on a strong word of mouth.