The director presents this movie in a very routine format, making it a boring watch and will be yet another “now you see it, now you don’t” type of films which gets released every week only to disappear into thin air.

Unless you are the type who must know who gets the girl in the end, you’ll probably skip this one. Enough of ishq for the week already!

This over two-hour saga is an absolute eyesore and makes for tedious viewing. It is a far cry from the rom-com it is touted to be.

Direct Ishq did provide inane entertainment , but failed to live up to the expectations of the audience. The melodramatic acting did not help and the feeble attempts at humor barely elicited a ‘meh’ from the audience. But if you’re a Bollywood entertainment lover, Direct Ishq may just be the thing you’re looking for.