At the heart of I DON’T LUV U lies a very relevant issue. But sadly, that’s left for too late by which time you have been treated to some rather raw, amateurish scenes

I Don’t Luv U is a futile exercise in using a MMS controversy as a tool to lure the audience into watching a half baked script, some cringe worthy scenes and performances that look like an audition gone bad.

The film tries too hard to cater to the young generation and their dilemmas. The narrative keeps beating around the bush for way too long.