• Shahid is a well-made and well-enacted film but it has very limited appeal. It is basically for the high-gentry audience who frequent high-end multiplexes in the big cities only. It will have to depend almost totally on mouth publicity to make a mark. Its low budget is a big point in its favour.

  • Boss is an entertainer all the way. It will keep all those associated with it smiling. Business in single-screen cinemas and ‘B’ and ‘C’ class centres will particularly be very good.

  • Besharam is an ordinary film which suffers on three counts mainly – ordinary script, dull music and weak heroine. However, it has Ranbir Kapoor’s superstardom and the excellent initial (due to holiday of Gandhi Jayanti) as its plus points. Overall, the film may not be liked by a large section of the audience and may, therefore, not have an eventful run at the cinemas but, commercially speaking, it will definitely reach the safety mark.

  • Prague is a well-made film for the evolved audience but its box-office prospects are very bleak because of complete lack of mass appeal and absence of face value.

  • Warning has the merits to do well at the ticket windows but it will need a sustained publicity campaign to increase awareness among the public. Without a renewed promotional campaign, the film will go largely unnoticed in spite of merits. While its poor initial is a dampener, its 3D effects and positive mouth publicity are the plus points.

  • The Lunchbox is a delightfully delicious film. It will be simply loved by the classes and will score in the multiplexes of the big cities. The start in several centres may be slow but collections will pick up in the big cities due to positive mouth publicity. It will win a lot of accolades and awards too.

  • Phata Poster Nikhla Hero is an entertaining fare and will keep the audience as well as the distributors smiling. But its dull start will affect its final tally. Its business in single-screen cinemas will be better than in the multiplexes because the classes would not approve of the cinematic liberties like the masses.

  • John Day is confusing and boring and has very little to entertain. It will, therefore, not be able to create any mark at the box-office. Its poor opening will only add to its tale of woes.

  • Grand Masti will be loved by the youth, masses and front-benchers and disliked by the family audience and ladies. In the final tally, it will prove to be a richly rewarding fare.

  • Shuddh Desi Romance will meet with a mixed response. While the youth and the city audience will enjoy the unusual drama, the more orthodox and small-town audience will find it too different and bold for their liking. In commercial terms, the moderately-priced film will prove to be a comfortable earner on the strength of the youth patronage and business in the cities and multiplexes.

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