Aiyyaa, with its bright visual palette, its strong female perspective, and its intentionally peculiar humor, is evocative of Almodovar’s quirky cinema, but the plot here is wafer thin, and while some elements work, it never all comes together as a satisfying whole.It certainly doesn’t help that the film unfolds over two hours and thirty minutes…an excruciatingly long running time for what’s essentially a slim story of a one-sided crush. In the end — the impressive camerawork and Amit Trivedi’s winning tunes aside — Aiyyaa is at best an original and promising experiment let down by its many indulgences. I’m going with two-and-a-half out of five for director Sachin Kundalkar’s Aiyyaa; an unusual film that could’ve been so much more.

Aiyyaa is a bewilderingly odd film. Rani is delightful as a woman in heat.She expertly manages to be both a simpleton and a seductress. She looks stunning and dances like a dervish. But the film can't match her performance. Kundalkar's story soon runs out of charm and wit. His lovely idea and original voice is stretched to the point where even Rani's mannerisms start to feel repetitive.

The Deshpandes are no ordinary brood. And Aiyyaa is no ordinary film. Wildly wakda (read twisted) in more ways than one, it is a film that defies definition.It careens from the dreamy to the delirious, the realistic to the raucous, and the perfectly logical to the utterly nonsensical as it turns many a time-honoured convention of Hindi commercial cinema on its head.Many might find its loud, outré storytelling style somewhat difficult to comprehend and digest, especially in the context of the film’s slice-of-life love story predicated on a willing suspension of disbelief. Aiyyaa takes time to warm up, slips into dull patches at times and occasionally teeters on the edge of a certain dissonance. But the subversive spirit that drives the absurdist core of Aiyyaa is well worth embracing.

Though filled with clichés and caught in stereotypes, there is something that works in favour of Aiyyaa as it slips into the category of mindless comedy without crossing the line into idiocy like rom-coms normally do. Meenakhi’s dreams, when juxtaposed with her real life, add to a capturing first half. The second half however, tends to move slowly, with the last 20 minutes becoming intolerable due to a forced song and redundant twist in the plot, which fails to bring a chuckle. Though the film is limited by cheesy dialogues and prosaism, it proves to be an entertainer and a definite treat for every Rani Mukerji fan.

AIYYAA takes on a novel premise and transports you to an altogether new world. AIYAA is a desi film at heart. Also, quirky and funny. What sets it apart is that this Maharashtrian girl - Tamil guy prem kahani [Rani, Prithviraj] is woven around the concept of smell/aroma. Also, a lot many middle class girls feel suffocated when they can't choose the guy they want to spend the rest of their life with. In AIYYAA, the girl chooses her own groom, defying her family's choice. But AIYYAA is not a serious take on the institution of marriage. It's an amusing journey, actually. On the flipside, it takes time to get the hang of things. Also, the first half seems stretched, with a few unnecessary sequences adding to the run time. But the second hour more than compensates for the deficiencies. .On the whole, there are reasons aplenty as to why AIYYAA becomes a deserving watch. It's arresting, amusing, entertaining and of course, thoroughly enjoyable, with Rani's splendid act, refreshingly different plot, winsome songs, pleasant humor and terrific moments as its aces. Don't miss it!