In sum, ‘I Hate Luv Storys’ is pleasant but flaccid fare.

Script. Isn’t that the problem every time? A little more work on it would have elevated Punit Malhotra’s love story.

…it’s Imran and Sonam’s collective persona and their free-flowing chemistry that makes all the difference. Although the pair deserve better than an amateurishly written romance to scoop out their terrific potential as a combination. I Hate Luv Storys is, at best, a promising even if imperfect indication of things to come in the direction.

Thematically, I Hate Luv Storys, is extremely simplistic, uni-layered and terribly predictable.

I Hate Luv Storys is a good, entertaining fare for the city youth and the multiplex audience. Although it doesn’t have much for the smaller centres (where even the English title may prove to be a setback), it will emerge to be a plus fare on the strength of its business in the cities and its revenues from sources other than theatrical.

I Hate Luv Storys relies entirely on Imran Khan’s genetic code and it almost succeeds. Please understand, it’s no small feat to make a romantic comedy. You have to marry a self-mocking tone with a sensibility that believes in pink hearts, cuddly toys and cute-as-a-button clothes.

I HATE LUV STORYS is a young and vibrant love story with tremendous appeal for the yuppies. The fresh pairing and the on-screen electrifying chemistry, the lilting musical score and the magical moments in the film should attract its target audience – the youth – in hordes. If you’re young or young at heart, this one’s for you!

The most novel part of I HATE LUV STORYS is its interesting title and cast. But that’s just about it.

For the cheeky comedy that often laughs at itself and largely for Imran Khan, this is a likely weekend treat, served sizzling hot.