• …is a surefire hit. It has hit music, great choreography, brilliant sets, outstanding camerawork and superb masala for everyone. It will easily join the 100-crore club. Its opening day and opening weekend’s collections may be the best of this year so far.

  • …is a good entertainer for the multiplex-frequenting audience. It will be liked by the youngsters and the classes more than the mass audiences. Business in the cities will be good on the strength of audiences of multiplexes and premium single-screen cinemas. However, business in smaller centres and in lesser single-screen cinemas will be dull. All in all, it will fetch some profits.

  • …is a sureshot super-hit film. It has entertainment for all sections of the audience and for all age groups. It also has tremendous repeat value. Ladies and youngsters, especially, will adore the film.

  • … is a colossal waste of money and resources. It is devoid of entertainment value and will, therefore, fail miserably at the box office. There is nothing velvet-like about it. Rather, it is as coarse as unprocessed jute.

  • …has sectional appeal only. It is entertaining and very different from the usual commercial films but it will be loved by only the class audience and will, therefore, score in good multiplexes, mainly in the cities. But business in lesser multiplexes, single-screen cinemas and smaller centres will be low as the masses will not take to the drama. Its business will fall quite short of the investment made in the film. Release of one big film almost every week now will be a major factor to greatly limit the film’s box-office prospects.

  • …is entertaining all the way. It will bring back the audiences to the cinemas and keep everyone smiling despite its high cost.

  • …is a very dull fare and its business prospects will be no better.

  • …for the budget at which Ek Paheli Leela is made, it is entertaining and eye-filling. It has abundant sex and skin show, hit music, beautiful locations and colourful costumes, all of which make it a fine audio-visual presentation. It will prove to be a plus fare because of its medium investment (Rs. 17-18 crore) on the one hand and its fairly good initial on the other.

  • …an ordinary fare which does not give the audience the thrill of a murder mystery. While it will be liked by the classes, its acceptance among the masses will be limited. It will, therefore, not do good business at the box-office.

  • NH10 is raw and entertaining in its own way. No doubt, it is meant more for the class audience but since the investment in the film (Rs. 14 crore approximately) is not big, it would very easily fetch commission. Sadly, the recovery from all other sources, except India theatrical, would be very limited. In spite of that, the film will fetch profits. It is a film which will win a lot of critical acclaim and one which will make the producers, director, technicians and actors associated with it, proud.

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