It nicely builds up intrigue, but leaves you wanting more in the end nnn

Ek Thi Daayan starts out as a well-acted, well-produced supernatural thriller, which could , and should, have climaxed with a knock-out punch. To which end, somebody should have walked across the wrap with a deft pair of webbed feet.

Ek Thi Daayan, therefore, isn’t the scariest of horror films. It is, though, smartly crafted, highly original in its approach and a strikingly ambitious effort for the genre. The end is a let-down, but the film remains a fine directorial debut for Iyer. As Bobo tells Misha while giving her a glimpse into subterranean hell, ‘don’t be scared, look.’ “Daro nahin, dekho.”

Ek Thi Daayan had the potential to be an A-grade horror film but it’s an opportunity lost. However, I would love to see Diana get her own film and I’m very curious about what Kannan will do next.

The riveting parts of Ek This Daayan are far outnumbered by the limp moments. Yet it is worth a watch owing to the idiosyncratic treatment of a done-to-death genre.

You may not like the film if transcendental stuff doesn’t move you.

Ek Thi Daayan is an enriching idea of a supernatural thriller that blends the fear of paranormal with ethnic stories of Daayans, grandmothers had narrated to us as kids. The ambience it creates eventually dooms for its wavering second half and shakily written screenplay. Beginning a fresh trend in horror films, it disappoints solely for its inability to deliver innovation as promised. It is indeed watchable, but only for its first part. However, do not go with heightened expectations presuming a classic, since the second half might dampen your spirits!

On the whole, EK THI DAAYAN is an imaginative and appealing supernatural thriller. The film is placed in a relatable world, with myths about witches expertly intertwined in its absorbing screenplay, something which a spectator can effortlessly identify with. Exceptionally novel and attention-grabbing, it’s a first of its kind. Watch it for the sheer novelty it puts on display in its genre!