Mohit is a marketing whiz kid vying for a step up the career ladder. Mayera is a financial brain with a penchant for shoes. They're a young middle-class corporate couple that's ambitious and likes the good life too. They work hard, they party hard. They're also passionately in love with each other. Who gets the last laugh when recession strikes and the lack of money tests love... credit-card-junkies private-sector Mohit-Mayera; or safe-playing sarkari, V.K. Sehgal?Wikipedia
Despite three likeable actors in principal roles, 'Bewakoofiyaan' feels lightweight instead of lighthearted. Asthana directs with an easy hand, but she's saddled with a dead duck of a script that simply can't be saved.
...spends most of its time trying to showcase a slew of brands, get us to smile at the antics of the father of the bride which are singularly unfunny, and to convince us that its leading lady can helm an entire film.
Recession and employment are real issues for people who have lived through that stage of uncertainty and insecurity. It’s the flippant execution of a real problem that just doesn’t work in ‘Bewakoofiyaan’.
Bewakoofiyaan is one of those films that isn’t actively offensive or actively engaging. It just goes on, in a bland manner, until we hit happily ever after. Honestly, it’s going to take a better script than this to make me summon emotion for out of work yuppies.
The film has no major flaws but it doesn’t have many great moments either. And the end result is as empty as Mohit’s bank balance.
It never quite establishes its chief motive. Instead Asthana's tentative approach struggles to interrelate the pertinent issues, lend it dimensions and wisdom, resorting to simplistic conclusions when it cannot find the balance.
Bewakoofiyaan scores with its disarming simplicity. Even as it doesn’t soar to dizzying heights, it is never less than watchable.
...has its khoobiyaan but mostly it has majbooriyaan where the story is concerned. It tells you not to overspend. Yet the script is not as 'penny wise', gettit?
Bewakoofiyaan had the opportunity to be smarter and funnier, unfortunately it plays it too safe to rise above the ordinary.
What you see on the hoardings and trailers is what you get in Bewakoofiyaan. There is nothing more to it.Wait for the DVD of this film because at the theatres this won't be worth the money.
...a well crafted film that misses the rightful rendering. A meandering screenplay turns it bland and messy but for Rishi Kapoor’s catchy role it is worth giving a shot to. For me it was the dilemmas of the film’s protagonist and him losing his edginess and confidence due to the sudden loss of job amidst downsizing was the real story. Channelized focus on that and here could have been a breathtaking film. Bewakoofiyaan scores notches below its aim but is definitely recommended for a one time passable watch.
Watch the movie if you're pre-teen and believe in the koochie-koo kind of love.
Sadly, even the combined acting efforts of Khurrana and Kapoor are not able to lift this story above the very ordinary. As for Sonam, she fails to impress.It would be a bewkoofi to spend your money on this one in a theatre. On TV, you could give it a try but just for that little crackling nok-jhok between Khurrana and Kapoor.
A romantic-comedy, the unfortunately titled Bewakoofiyaan offers a jaded romance and few laughs. Asthana's debut, Mujhse Fraaandship Karoge, had endearing characters, sizeable humour quotient and a decent soundtrack. All are missing in Bewakoofiyaan.
...springs a pleasant surprise. Watch this wonderful slice of life film for the super performances of Rishi, Ayushmann and Sonam, watertight writing, skilled direction and dollops of humor.
...is a film that doesn’t sizzle and doesn’t completely fizzle either. It is harmless but certainly insipid and whatever happens in it, you can see it coming from furlongs. The otherwise reliable Habib Faisal has written a script which is pretty much on auto pilot mode without any surprising deviations.
Audience Reviews for Bewakoofiyaan
It is a copy of MEET THE PARENTS(1992/2000) and of course Vijay Mallaya's Kingfisher Airlines
pilot, who got the pink slip. Well, v know the story or non-story. And this is a good way to plough DHOOM 3 moolah, which may not generate further/any profits. For a Rom-com, it certainly roams in a comely manner.
The only thing tall about this movie is heroine Sonam Kapoor's height(and that's saying a lot.) She is definitely a cloth horse. But acting and she are like North Pole and South Pole. With her gummy/toothy smile.let's move on to hero Ayushman Khurana. He may act in more movies but he has to up his game. Rishi Kapoor will continue with his old man roles. He has nothing new to offer except filling his old age coffers. What to say of songs, mere fillers.
In this movie, there is a MBA waiter(of course, the hero). And the heroine is working in a bank but splurges money on branded products like she owns the bank. If the hero has lost his job and can do desperate things to get employed, the heroine is her foil. And in comes her dad, who finds the would-be groom unsuitable. FUNNY! In today's times, any' modern' girl will ask for her parents' opinion, least of all go along with it? There r so many implausible episodes, that one's mouth is left open - whether to wonder or wander away. I did the latter.
As a diversion, we have bikini-clad heroine smooching like it is the end of the world (it definitely is). As yet there is none to beat La Tagore from AN EVENING IN PARIS (1967) bikini pose. Or first kiss of Hindi cinema of Devika Rani-Himanshu Rai(KARMA, 1933).
The title is apt but it shouldn't make u a bewakoof. For a change, go for picnic as weather is pleasant. Outdoors always cheer up to be gutsy to face Monday.
0May 21, 15
Sonam Kapoor is one of my favourite and Rishi Kapoor is fabulous in the movie. For these reasons, I would like to rate an additional star (5+1).
The movie is about two individuals (Sonam & Ayushmann) completely lost in love and struggling to convince Mr. VK Sehgal(Rishi Kapoor - Sonam's dad) to approve of their marriage.
Movie revolves around the backdrop of an economic recession faced by the airline industry.
It is needless to say that Sonam looks extremely beautiful in all her outfits but her role does not give her the opportunity to showcase depth in her acting.
Ayushmann does justice to his role but there is nothing extraordinary.
The shining light in this dark tunnel is Mr. V.K. Sehgal played by Rishi Kapoor a government servant who believes that his son-in-law needs to be a millionaire. An IAS officer who keeps boasting that "Home Secretary toh mera batchmate tha" to scare people and showcase his importance.
His assistant and confidante, Gurcharan Singh also contributes to few fun moments in the movie.
Mr. Sehgal's comic timing is brilliant and one can say that he is the saving grace.
All in all the movie is light, fun-filled with some emotional contents.
Bewakoofiyaan focusses on a practical problem but deals it with an unrealistic touch!
However the movie is "Watchable" especially for the hard work put in by all the three characters.
2March 30, 14